Udemy introduced "charm pricing" (e.g. $14.99 instead of $15). Odd thing is, I could swear I'd read that consumers don't like it, and tend to be turned off by it, even if it increases sales. Udemy thinks it'll "generate more sales for you by better highlighting your course's value to students!" Doh!? What kind of BS is that?
And if research showed that "charm pricing" was better, why haven't Udemy (a marketing organization, not an education organization) been using it the past 4-5 years?
(I have no respect for Udemy's research based on past events.)
Wednesday, April 10, 2019
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