Udemy introduced "charm pricing" (e.g. $14.99 instead of $15). Odd thing is, I could swear I'd read that consumers don't like it, and tend to be turned off by it, even if it increases sales. Udemy thinks it'll "generate more sales for you by better highlighting your course's value to students!" Doh!? What kind of BS is that?
And if research showed that "charm pricing" was better, why haven't Udemy (a marketing organization, not an education organization) been using it the past 4-5 years?
(I have no respect for Udemy's research based on past events.)
Wednesday, April 10, 2019
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"Always do right--this will gratify some and astonish the rest."Mark Twain
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"Not everything that can be counted counts, and not everything that counts can be counted." Albert Einstein
"Make everything as simple as possible, but not simpler." Albert Einstein
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