Following the poorly-considered price changes on Udemy at the beginning of April, my Udemy earnings are about a quarter of earnings in the three months before the changes. I believe a big mistake was limiting course prices to $20-50 instead of $10-80 or even $100 (in other words, in line with books prices). I never participated in Udemy's kamikaze marketing, or in affiliate marketing, so limiting the maximum discount to 50% made no difference to me. Yet Udemy-driven sales have dried up nonetheless.
You might want to read "Growing Pains at Online Education Startup Udemy as Amazon Rumors Swirl"
Speaking of Udemy, the article ends: "It seems there’s no end to the funds pouring in to bankroll the company. But for instructors trying to make a living, it may be another story."
I still suspect the long-range future of online courses of this type will be on subscription services (LinkedIn bought primary practitioner Lynda.com, before Microsoft bought LinkedIn).
Thursday, June 23, 2016
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